Customer Banking Relationship in 5 Dimensions

A customer’s relationship with their bank is anything but simple. This relationship evolves over time within an economic ecosystem that includes many other people.

Banks need to expand to a true 360-degree view of the customer relationship. For the first time, neural architectures allow banks to develop models that can fully make use of the multidimensional nature of this relationship.

The financial planning challenges that consumer households face is daunting. A bank’s ability to respond to these challenges is increasingly related to the bank’s ability to holistically understand the customer relationship.

This white paper discusses five key customer dimensions that banks need to address.