Jacqueline Woods

Chief Marketing Officer

Jacqueline Woods, Teradata Chief Marketing Officer

Jacqueline Woods, Teradata’s Chief Marketing Officer (CMO) and a vital member of the executive leadership, serves as the company’s principal storyteller. Her role encompasses steering all facets of marketing and communications. This includes strategic planning and execution, advertising, brand management, digital and social marketing, customer engagement, influencer marketing, public relations, events, corporate communications, and crafting exceptional customer experiences.

Recognized as the “AI CMO,” she excels in showcasing customer outcomes, simplifying complexities, and highlighting the critical role of AI in creating and delivering value. Woods is renowned for her results-oriented leadership, driving corporate transformations using modern marketing methods that are grounded in data insights. 

Her remarkable contributions have garnered acclaim, including honors as a Marketing Visionary by Marketers that Matter, one of the Most Influential CMOs by Insights Success, and recognition among the Top 50 Women Leaders of Connecticut for 2023 by Women we Admire.

Woods joined Teradata from NielsenIQ's executive leadership team where she spearheaded the revitalization of the company’s image, brand, and perception as Global Chief Marketing & Communications Officer. Her dynamic career and extensive professional background encompass a broad spectrum of expertise, diverse industry domains, driving strategic initiatives across both business-to-business and business-to-consumer landscapes.

During her IBM tenure, she excelled as the CMO of IBM Global Partner Ecosystem Division, pioneering strategies in cloud, data, AI, and SaaS. Her impact also included leading offering management and strategy as CMO of IBM Global Financing.

Woods’ journey also comprised a pivotal role at General Electric as the Global Head of Customer Segmentation & Customer Experience, and a decade-long tenure at Oracle, in the office of the CEO, complemented by significant contributions at Ameritech (ATT) and GTE (VZN).

Beyond Teradata, Woods serves on the Boards of Avaya Holdings Corp. and Winnebago Industries, as well as the Board of Trustees for Community Reinvestment Fund USA and the Greater Fairfield County Foundation, Inc. A proponent of paying it forward, she is a founding member of the Black Executive CMO Alliance™.

Woods holds a BS from the University of California, Davis, and an MBA from the Marshall School of Business, University of Southern California.