3.3.3 MARKETING/CUSTOMER ACTIVITIES
Marketing is important to allow Teradata to efficiently address the markets it serves.
The Type of PII We Hold About You
We may collect, store and use some or all of the following categories of PII about you:
- Personal contact details such as name, title, addresses, telephone numbers, and personal email addresses
- Date of birth
- Location of employment or workplace
- IP Address
- Geolocation of web browsing
- information regarding your current and future objectives or preferences to help us understand how we may be of service to you
- information in emails and other communications you exchange with Teradata and its personnel related to Teradata’s business activities
- your operating environment to accurately present solutions and capabilities;
PII may be collected and Used by your personal contacts at Teradata, such as account managers or marketing personnel.
PII will also be collected and Used when you submit such PII to Teradata, for example via website form submissions and subscriptions, online forums, such as user groups, bulletin boards, surveys, questionnaires and polls, via live or online events, such as training seminars or conferences, including third-party events sponsored or hosted by Teradata, and through the use of registration, subscription, application download, apps, permission-grant, opt-in and log-on (“Register”) procedures, as well as cookies, flash cookies, web beacons and other online technology and marketing tools.
We may further collect log-on/Register information, such as user names of Customer/Partner Constituents who log-on to solutions we host for our Customers or who access online service-related portions of or portals through our Sites.
PII also is collected when you Register or contact us to request or subscribe to newsletters, white papers, events, seminars, user groups, conferences, webcasts, webinars, blogs, wikis, training programs, discounts, coupons or other events or offers, services or forums we might provide, when you provide us with other information in an online or paper form, or when you contact us by e-mail, social media post, paper correspondence, telephone or other means. We also collect PII when you choose to participate in special offers, surveys, questionnaires, polls or contests that we conduct or sponsor.
We will only collect, store and use PII about your private life (such as marital status and dependants, preferred hobbies, and sports teams you support) if you yourself have elected to provide it to us.
How We Will Use Information About You
We will usually only process your PII where you have given your consent or where we have a legitimate interest to process your PII - in the context of marketing activities, this is the performance and efficient administration of the relationship we have with you or your employer or the party with whom you have a worker contract, who is our customer or customer prospect, to help us sell and optimise our sales/revenue forecasting activities and models and to keep you informed about our products and services or events, and otherwise perform marketing activities, including direct marketing and behavioral marketing and advertising and personalized web experiences, to serve you better, and to maintain open communications with you.
Other referral-related information we collect: Certain communications and forums we operate in connection with our Sites and business, or we host or process for our Customers or Partners, may include the ability for you to “refer a friend” or “forward to a friend”, or provide a testimonial (collectively, a “Referral”). You must not make a Referral that discloses PII or confidential information you do not have the legal right to share with us; where consent from the referred-person is required by law or through a contractual obligation you have, then you are responsible for obtaining that consent before you provide the Referral. If you make such a Referral, we may track that you made the Referral and share the information that you made the Referral with the referred-person or referred-party.
In other cases, we may process your PII to comply with our legal obligations or the legitimate interests of others. Please note that if you elect to provide us with information relating to your personal life, we may process that data, store it in our databases and use it to market our products and services to you. We will never disclose such personal information to third parties without your consent.
Recipients of your PII
The following categories of recipients may receive your PII: our enterprise customer relationship management and marketing automation tools providers and other technology providers from time to time, including but not limited to our Salesforce and Transcend databases and systems, and our employees and contractors who are associated with the administration of your employer’s account with Teradata. To the extent these recipients are outside of the European Economic Area (EEA), Teradata has contractual arrangements in place with the recipients and/or has relied upon appropriate safeguards.
Please note that the use of chatbot technology on our website(s) to optimize user experience/deliver personalized content will result in your IP address and any other PII you supply being collected directly by our 3rd party supplier and its subprocessors, but only for the purpose of providing its service to Teradata. We can supply names of supplier/subprocessors on request.
Period of Storage
We, and any third parties we use, will not keep your PII for longer than necessary for the purposes specified above. The criteria used to determine that period are the duration of your tenure with our customer or customer prospect and the duration of Teradata’s legal and contractual obligations and potential business relationship with our customers and customer prospects. Data will be destroyed, erased, or pseudo/anonymised from or in our systems when it is no longer required.