테라다데이터 정보
Teradata는 엔터프라이즈 분석 회사를 위한 연결된 멀티 클라우드 데이터 플랫폼입니다. 엔터프라이즈 분석은 처음부터 규모까지 비즈니스 과제를 해결합니다. 테라데이터만이 오늘날의 대규모 및 혼합 데이터 워크로드를 처리할 수 있는 유연성을 제공합니다. kr.Teradata.com 자세히 알아보세요.
Teradata (NYSE: TDC), the leading data and analytics company, has been named a leader in Customer Journey Analytics in two Forrester WAVE reports – one for Visioning, and the other for Orchestration. Forrester is careful to emphasize that journey analytics is not a tool, but “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.” The two reports are The Forrester Wave™: Customer Journey Analytics Visioning Platforms, Q3 2017 and The Forrester Wave™: Customer Journey Analytics Orchestration Platforms, Q3 2017.*
Per Forrester: “[The visioning platforms evaluation is] weighted heavier on journey design and planning (sharing maps and insights, creating current- and future-state maps, co-creation and ideation, and discovery of segments and personas)” and the orchestration platforms evaluation is “weighted heavier on journey automation and orchestration (workflow automation, journey orchestration, and integration).”
Forrester positioned Teradata as a leader in the two Waves, and noted it for “combine(ing) analytic data sources, databases, and data from real-time digital interactions to identify problems in the journey, size them, calculate the business value of fixing them, and orchestrate(ing) actions across teams, for large volumes of data.” Forrester notes that the Teradata platform “…integrates well with big data sources; has strong real-time analysis, real-time decisioning, and predictive capabilities; and, according to reference customers, focuses on simplification and reducing time to insights.”
“I believe that Forrester’s evaluation validates the good feedback we hear from our customers. They acknowledge our significant strengths in data integration, advanced analytics and multi-channel interaction management. Customer Journey Analytics has become the most important space for technology enablement as consumers shop diligently across channels and expect quick, precise responses,” said Chris Twogood, Senior Vice President, Marketing at Teradata. “In addition, we are introducing new functionality, which facilitates action based on deeper insights at higher speed – so opportunities can become business outcomes in minutes, not days.”
As these WAVE reports were published, Teradata announced new enhancements to its Customer Journey Program. The new capabilities augment many of Teradata’s existing assets identified in Forrester’s report, such as a centralized command center for faster access to business insights and the self-sufficiency to access and act on analytic insights in real time, without the need to engage technical resources.
New features include:
Teradata’s Customer Journey solution continues to improve scalability and performance of real time decisions to enable fast market entry and is available immediately, worldwide. Many of these new features are already included in the solution, while others become available this fall.
*-- Both reports were authored by Joana van den Brink-Quinilha, and Alex Causey.
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Teradata는 엔터프라이즈 분석 회사를 위한 연결된 멀티 클라우드 데이터 플랫폼입니다. 엔터프라이즈 분석은 처음부터 규모까지 비즈니스 과제를 해결합니다. 테라데이터만이 오늘날의 대규모 및 혼합 데이터 워크로드를 처리할 수 있는 유연성을 제공합니다. kr.Teradata.com 자세히 알아보세요.