테라다데이터 정보
테라데이타는 자율 시대를 위해 구축된 AI 플랫폼입니다. 당사의 AI + 지식 플랫폼과 다 양한 AI 서비스는 기업이 깊은 도메인 전문 지식과 완전한 엔터프라이즈 상황을 갖춘 솔루션을 배포할 수 있도록 지원합니다. 클라우드, 온프레미스, 하이브리드 등 데이터가 존재하는 모든 곳에서 테라데이타는 AI가 필요로 하는 성능을 제공하기 위해 연결되고 확장됩니다. 자세한 내용은 kr.Teradata.com 에서 확인하세요.
PUMA Selects Digital Marketing Center from Teradata as Central Platform for Email Marketing Campaigns
Teradata Marketing Applications, a division* of Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, has won a sportive new customer for its Digital Marketing Center (DMC): PUMA, one of the world’s leading sports brands. Effective immediately, Teradata Marketing Applications will support PUMA’s European newsletter distribution as well as the development and execution of customer-centric campaigns. Following a thorough selection process that included a number of renowned vendors, PUMA decided in favor of the Teradata.
Focus on integrated online and offline channels
The projects, which focus on the integration of online and stationary trade, include traditional newsletter distribution, the development of automated customer communications, and the entire data management and customer contacts via email and Facebook ads. All the processes and optimizations will be managed using Teradata Digital Marketing Center.
Interfaces to yReceipts and Demandware
Digital Marketing Center comes with an interface to yReceipts, an innovative tool which PUMA currently uses in six stores. It enables customers who buy in the store to receive their invoice by email. This tool enables PUMA to better tailor its products and campaigns to individual customer requirements. Further, DMC provides an interface to PUMA's e-commerce platform Demandware, which makes it possible to leverage online user behavior, such as purchases, cart abandonments or product searches, for the personalization of the customer communication.
“With the help of Teradata Marketing Applications, we are finally able to interconnect all our relevant channels and to raise our customer communication to a new level,” says Ken Kralick, head of eCommerce Europe at PUMA.
More at Teradata Connect
A PUMA marketing expert will be present at Teradata Connect to answer questions on this topic. Connect takes place in London on 14-15 June. More than 1,000 CMOs, marketing managers and online marketers will attend this world-class marketing event to learn the latest trends in digital marketing.