Sentient Marketing: The Future of Customer Engagement

According to a recent Teradata survey, 81% of senior business leaders want data analytics to be more pervasive in their organizations. In the enterprise, overly complex analytics technologies, restrictive access policies and over-reliance on a select few data scientists make drawing conclusions from data require multiple teams and months of work. In this article, written for Forbes, Chris Twogood, Senior Vice President of Marketing at Teradata, details how companies can move ahead by committing to changing a company's culture when it comes to data availability and access.

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