MasterCard Helps Merchants Understand Customers After Checkout

Mastercard technology powers 73 billion transactions a year, helping merchants move $5.9 trillion in 150 currencies. And every one of those digital payments leaves a trail of data ripe for capture-on individual consumer behavior, global trade and every rung of commerce in between. This Forbes article details how Mastercard's analytics services offer merchants the ability to take guesswork out of whether a strategy will sink or swim, replacing flimsy predictions with yes-or-no answers.