Modernizing the customer journey.
Today’s consumers are demanding more. More convenience. More value. More personalization. And the key to delivering this – especially for the consumer packaged goods (CPG) industry – is in understanding the ebbs and flows of a consumer’s journey through dedicated CPG analytics, made possible by Teradata’s connected multi-cloud data analytics platform.
Connecting to deeper customer insights in real time.
Build
Create new opportunities for growth with fully connected, accessible, up-to-the-minute customer, finance, supply chain, and manufacturing data.
Adapt
Prioritize sustainability at every step of the CPG life cycle to promote Environmental, Social, and Governance (ESG) goals and sustainable profitability.
Evolve
Deepen customer relationships through hyper-personalized e-commerce experiences using insights and CPG analytics from a first-party data foundation at scale.
Strengthen
Integrate SAP finance data with granular sales and consumer insights to deliver more detailed revenue costs and data-driven financial insights.
CPG of the future.
Unleash your greatest asset: your data.
It’s time to transform your data from an added bonus to your greatest asset—owned at the very top levels of your business.
Integrating data deeper into the CPG cycle.
Maximize the flow of your data to better inform every part of the process, impacting real-world outcomes at a massive scale.
Accelerate
Break down barriers and get granular data at the consumer level.
Integrate
Combine all functions and drive insights across the business.
Deploy
Allow business-wide access to data while continually optimizing processes and services.
Multidimensional scale.
Unleash the true power of your data with Teradata Vantage, the only platform capable of scaling in every direction and handling the immense demands of today—and an accelerated future.
The best combination of both power and flexibility.
Teradata is the modern approach to a cloud data analytics platform that offers the same experience and real-time results across public, hybrid, or multi-cloud environments.
The expertise to make it happen.
Teradata provides CPG analytics capabilities to the world’s biggest companies, helping them to meet consumer demand and exceed customer expectations by leveraging 100% of their data and converting it into actionable insights.
Our CPG success stories.
Learn more about the future of CPG.
It’s time to build the future of your business.
Whether it’s focusing on personalized customer experiences, building toward a more sustainable business framework, or enhancing supply chain solutions, let us help you identify the best way forward with integrated CPG analytics across your business.