Hyper disruption stemming from an acquisition.
The decision to acquire Unitymedia, shifted Vodafone Germany from being a mobile operator to a fixed operator with mobile capabilities.
Today, for consumers who are both Vodafone Germany mobile customers and Unitymedia fixed line customers have reasonable expectations that their contracts, services, bundles, and future offers are integrated. More so, consumers expect the ability to enter a Vodafone retail store or a Unitymedia store and purchase fixed line services, and vice versa, purchase Vodafone mobile services, immediately following the legal operational day one of the acquisition.